Marketing to Generation Z Marketing professionals will have to take a distinct approach to reach this new type of consumer. Tell followers what you stand for and what matters to you. First, television ads were run on major networks featuring popular sports, entertainment, and social figures posing with their Beats product of choice with a simple caption. Want one last Generation Z marketing tidbit? Value Social Responsibility Generation Z is a socially responsible group. You don't want to post a long product video on YouTube when most users prefer bite-sized content.
Again, as with Facebook, marketers should consider running Instagram-specific promotional campaigns for consumers to either bring into a store or provide a coupon code for online retail. At this point, most advertisers are thinking that this conundrum is a no brainer and social media is undoubtedly the correct approach. You can always post a shorter version and direct people to watch the full-length video on your website. Product recommendations are desired when specifically tailored to the customer's needs, but few want company updates or links to brand resources. In fact, a Pew Research Center released last month found that 70 percent of Gen Z teens surveyed saw mental health issues as a major problem for their peers.
On the older side, we have Generation Z adults who are graduating from college, entering the workforce, and becoming consumers in their own right. Support causes that are relevant to your brand and make your values clear with every messaging you put out there. For example, instead of continuing to present information in a static, text-heavy email, you need to think of new ways to surprise, even delight, your audience. At Visual Contenting, you can find and connect with a lot of industry leading experts in the marketing field. Another thing to consider is that it can be very valuable to highlight real people in your ads and marketing campaigns.
Only 36 percent of Gen Zers say they feel a strong loyalty to a brand. Then, share authentic messages and experiences that will lead to loyal brand ambassadors. Author, Deep Patel, from Forbes says: They have made it clear that what they care about more than anything is feeling like they know the brand or the person behind the camera. Also, 42% of young Gen Zers think personalization is an excellent tool for discovering new products and services. Right now Millennials are receiving the largest share of business attention. Three ways to improve Gen Z marketing results Clearly, Gen Z represents a significant opportunity, but only for those email marketers who are willing to implement innovative new ways to connect and engage with Gen Z in the way they prefer.
This group includes anyone who is 22 or younger now, though it will make up 40 percent of consumers by 2020. Woolridge said she expects that content will play a big role in moving Gen Z through the purchase funnel. Integrate Micro-Influencers Social media influencers take photos of exotic vacations, fancy designer clothes, gifts from brands and more, all while getting paid to write posts on sites like Instagram. Generation Z has become accustomed to this level of convenience. That means everything from imagery to copy needs to avoid being overproduced.
As a result, Beats by Dr. They have studied everything from their internet habits to their buying preferences. This generation wants to see brands committed to a cause and who are working to make the world a better place. Be Purpose-Driven When you are marketing to Gen Z, it is paramount that you are a purpose-driven brand. As a result, they are accustomed to quickly filtering what is important from what is irrelevant in a noisy environment read: all the communications brands are sharing. They are a unique segment, born into a digital world, consumed by social media and fearless in carving out their own path. Be prepared, and you will prosper.
Now, marketers are working to start understanding how to best market to Generation Z. Being true to yourself is extremely important and transparency among brands is equally significant. After all, this is the generation that has a short attention span, is reputed not to use email, and seemingly threatens to kill any business that is not online. And no, that's not a typo. While they may use social media more than their slightly older counterparts, they are engaging with the platforms in much shorter bursts. Address the ones that can be solved in some shape or form by your product or service. The difference is that Gen Z has the tools to turn those ambitions into reality.
An influencer who truly believes in your product, however, can be a social media goldmine. On YouTube, they want to learn new skills or see quick clips about upcoming products. Brands will also have to expand their for the most memorable of impressions. Because of that, they rely on social media for a number of reasons, so much that they check their accounts as much as. Provide a Convenient Experience Technology improves convenience.
They give your business credibility and when you partner with them they provide and deliver information about your product in an authentic way that connects with your audience. This demographic is more ambitious and inventive than its Millennial counterpart. To help, here are three tips for creating valuable new email experiences Gen Z will love. Gen Zers are drawn to influencers because they see those people as peers; in fact, many influencers are Gen Zers themselves. If you want to be seen, you need to post relevant content that people want to interact with.