Consider card transactions as unsecure 3. The company can think over the issue to build its own pipelines, so that it will be an independent player and it will also support its aviation fuel supply. As India's first smart card-based fuel voucher, it offers amazing convenience and security among the gifting options available today, and comes with the option of multiple recharging, or topping-up, and hence ideally suited for reimbursement, repeat incentivisation, etc. Most of the pump attendant is not so educated hence a training program for them to provide the use of swiping machine and its various technical aspects. Low filling times and the 35-40% saving is a reason enough for a consumer to convert his vehicle to Auto Gas. Loyal customers are more profitable.
Indian Oil markets Bitumen Emulsion by the brand name Indemul and it is produced from emulsion plants located in Haldia and Panipat refineries. About 7,593 bulk consumer pumps are also in operation for the convenience of large consumers, ensuring products and inventory at their doorstep. Moreover, the card can help track each vehicle's movement across remote corners of the country leading to an improvement in vehicle utilization and route compliance. The next phase is meeting the needs of your customer profile. The card swiping machine must be carefully maintained and provide quick service for any technical difficulties. Indian Oil is India's largest commercial enterprise, with a sales turnover of Rs. Do you redeem your Xtra points regularly? Such participation is a sure sign of increasing value to the customers.
Indian Oil is investing Rs. The lists of threats are given below. Primary data: Data collection tools like questionnaire ,excel format provided by company have been used and also personnel interview with the logistic company owner ,small and large transporters, petrol pump authorities were conducted to get detailed information. The Indian Oil Group of companies owns and operates 10 of India's 19 refineries with a combined refining capacity of 60. For the year 2009-10, Indian Oil has accounted for cash compensation of Rs 15,172 crore, out of which Rs.
Moreover, the card can help track each vehicle's movement across remote corners of the country leading to an improvement in vehicle utilization and route compliance. However, these programs are mainly focused at the bulk consumers and the small consumers are left unnoticed more or less. Earning customer loyalty goes beyond gaining customer satisfaction. Indian Oil sources its crude oil requirement from Far East, Gulf region, Mediterranean, West Africa and Latin American sources. I am extremely grateful to my project guides, Mr.
Loyalty program works only when the customer is emotionally attached to the brand. Moreover, the card can help track each vehicle's movement across remote corners of the country, leading to an improvement in vehicle utilisation and route compliance. So at a time it creates problem. Our system also found out that Iocxtrapower. Knowing which customer groups are most important to us allows crafting recognition and rewarding strategy that piques their interest. Xtra power scheme is not available at all the retail outlet of Indian oil. Account in petrol pump 2.
Ultimately, the success of loyalty programs depends on how well the business uses the data it gathers to further refine its policies and loyalty programs. Brands XtraMile Super diesel XtraPremium Petrol Servo lubricants Unleaded petrol Unleaded diesel Price 5. How we have to behave, how to present yourself, how to make deals with clients etc. Insurance Service Provider : The Oriental Insurance Co. Reason for not redeeming there points: 1. To study how iocl tap local alliance partners for Xtra Power Fleet Card program. .
From this comparison it is clear that benefits provided by iocl is better than its competitor in spite of this to get more customer the company can consider for benefits such as, 1. It should be in regional language Bengali and Hindi for easy understanding. Xtra power fleet card banners should be put at proper location with easy visibility. It is a blend of internal business processes: sales, marketing and customer support with technology and data capturing techniques. If a card is not used for a specified period then a message should be given as a reminder and if possible to contact the person as there may be some other reason. Knowing which customer groups are most important to us allows crafting recognition and rewarding strategy that piques their interest. Offers and loyalty schemes can increase loyalty, but they are no substitute for and will not work without a good product, good customer service, and friendly customer relationships.
It will be shortly available in other markets like Delhi. While Indian oil company was set up for the task of marketing and distribution. The Corporation also enjoys a dominant share of the bulk consumer business, including that of railways, state transport undertakings, and industrial, agricultural and marine sectors. Offers and loyalty schemes can increase loyalty, but they are no substitute for and will not work without a good product, good customer service, and friendly customer relationships. To study the benefits provided by iocl to the local customers. Brands XtraMile Super diesel XtraPremium Petrol Servo lubricants Unleaded petrol Unleaded diesel Price 4.